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What is SEO?
The term SEO itself is an abbreviation of the phrase Search Engine Optimization and implies a set of measures aimed at optimizing the issuance of a site by search engines for targeted queries.
The scope of work on SEO content optimization includes:
Analysis of statistics of search phrases related to a specific topic.
Compilation of a semantic core based on a list of keywords.
Determination of the algorithm for ranking sites by search engines, taking into account innovations.
Carrying out work to improve the structure of the site and its content, optimize images, links, eliminate technical errors, check the relevance of pages.
Analysis of the target audience and commercial requests.
Tracking the results and adjusting the scheme.
Internal inventory of the site is carried out regularly, regardless of the performance of search results. External optimization, which is associated with an increase in the number of links and relinking of pages, occurs against the backdrop of competitive analysis.
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